Nowadays the native ads networks are a huge source of potential customers.
And more and more visited sites are starting to place ad units of this type.
For more than 7 years, Scroogefrog.com company has been helping the market to set up a native ads channel on a turn-key basis, bringing it to the customer’s KPI, be it optimization in terms of the share of advertising costs per purchase, attracting new customers with a given cost of engagement, coverage metrics, etc.
According to our experience,native ads is not suitable for everything, but only for consumer goods. Such as clothing, jewelry, accessories, product categories
As part of the optimization, we rely on any sources of customer data: Google Analytics, Adobe Analytics, trackers and internal statistics systems.