Traffic audit system: click fraud, adware

The ScroogeFrog service has been developed to reduce clickfraud, and, thus, clean up the traffic paid for by the advertiser. ScroogeFrog is aimed at saving your advertising budget by blocking ad impressions from users whose click-throughs are fraudulent, and also by rejecting sites that direct untargeted traffic to your website.

ScroogeFrog can help you understand where your advertising budget is spent and if you are benefiting from it. You may be receiving customers from different traffic sources using many different keywords, but you can may only be receiving real customers from only one or two regions through one source and only ten keywords. The service can analyze your situation in more detail.

The “AdWare Protection” allows visitors with infected browsers to interact safely with the website.

ScroogeFrog is unique in that it identifies a user by more than 20 features regardless of whether he has changed his IP address, browser, or cleaned cookies. Thanks to such precise identification, ScroogeFrog has an obvious advantage over similar services and thus reduces the problem of click fraud for its users.

The “AdWare Protection” allows visitors with infected browsers to interact safely with the website.

By blocking ad impressions to users and sites that supply poor quality traffic, you can save from 15% to 90% on your advertising campaign budget. It means that the budget still remains the same but your funds will be spent on legitimate advertising purposes, not on click fraud.

Once you locate the sources of the real customer traffic and the keywords that are used to generate sales, you can redistribute your budget in a way to get the maximum benefit from it.