ScroogeFrog service has been developed to reduce click fraud, and, thus, clean up the traffic paid for by an advertiser.

ScroogeFrog is aimed at saving the advertising budget by blocking ads impression from users whose click-throughs are fraudulent, and also rejecting sites that bring untargeted traffic to your website.

ScroogeFrog can help to understand where the advertising budget is spent and if there is any benefit from it. You can place the advertising in the different sources by many keywords, but you can get the real customers only from one or two regions by one source and only by ten keywords. The service can analyze it in a more detailed way.

”Protection from AdWare” module serves for the interaction of the visitors having the infected browsers with the website.

ScroogeFrog is unique in the fact that it identifies a user by more than 20 features regardless of whether he changed his IP-address, browser, or cleaned cookies. Thanks to such a precise identification ScroogeFrog has an obvious advantage over similar services and thus reduces the problem of click fraud for its users.

By means of special “Call tracking” module ScroogeFrog analyses from which ad the customer came, by what keyword, from which source, from region. You can see which goods the customer chose before making a call. It allows saving the advertising budget without spending it to the sources that do not attract the real customers, but only generate traffic.

”Protection from AdWare” module serves for the interaction of the visitors having the infected browsers with the website.

By blocking ad impression to users and sites that supply poor quality traffic, you can save from 15% up to 90% of the advertising campaign budget. It means that the budget still remains the same but funds would be spent on advertising purposes, not on click fraud.

Having found the sources of the real customers coming in and the key words leading to sales, you can redistribute your budget in a way to get the maximum benefit of it.

By click fraud protection the first results will appear immediately–ads impression to users and sites creating fraudulent traffic is blocked in real time. In case of the traffic audit the data on fraud clicks will show up in low-quality click-throughs statistics. For an advertiser the continuous use of our service will help to avoid new constantly appearing frauds. The advertising traffic audit runs in real time.

When using “Call tracking” module it is required less than 24 hours to collect the statistics and understand how many phone numbers are necessary for very your web site. After that you buy the phone numbers and the service starts analyzing those visitors, which were used to make a call in addition to online conversions.

ScroogeFrog™ uses digital fingerprints - technology that allows accurate identification of site user by collecting more than 20 features available to server, like HTTP headers, availability/lack of cookie settings, Java, Javascripts, Silverlight, browser plugins, etc.

The Traffic Audit tool allows to analyze the incoming traffic to your site and shows the fraud click-throughs statistics.

If JavaScript is executed, identification is based on digital fingerprints (evercookies). If only the server-side script is executed, the identification is based on visitor’s IP-address.

Read the information in FAQ. If you still have questions, please contact our customer support service.

If the landing pages are closed from indexing, our system cannot verify that scripts are properly installed on your site, so this may lead to incorrect data.

To add the exclusion for our bot insert the text in robots.txt

Scroogefrog can analyze any incoming traffic, including that coming from the widget networks. For that you should set up UTM tags for your widget networks ads, so they could carry the source sites; also you should specify click-throughs sources marks in the system interface (see section “Click-through sources tags”).

Then in your account you’ll start receiving a full list of sites to be blocked from ads Impression. It should be noted that not all widget networks report URL source openly, but they transmit a platform ID that should be eventually reported to them for blocking.

If you place an ad leading to a redirect link and Scroogefrog codes are not installed on the target page after redirect, traffic audit cannot be made. To correct this situation, you can put this link into an iframe on the domain/subdomain in “For affiliates” section and direct your advertising to it.

By everything. Scroogefrog refers to traffic audit systems, but not to web analytics systems. This systems type counts the different metrics rather than web analytics services. It quantifies how the certain operations are fulfilled, but not the fact of their fulfillment.

This system is able to provide the detailed statistics about the user, who has made a call and ordered the goods (where he has made the call from, by what ad and keyword).

ScroogeFrog indexing bot has USER-AGENT - clickfrogbot.

Yes: login/password:

This function is similar to "Download the complete click-throughs list". It should be used when you upload a large amount of data and the upload via "Download a complete click-throughs list" function returns an error. In this case, a pending task for the upload will be created and upon its completion you will be able to download the file using the link from the table of pending tasks.

Yes, you can, but only if you have configured A/b testing without using redirect. In the case of using A/b testing with redirect the incorrect referrer will be transferred to the landing page and the traffic audit will be impossible. The detailed information about A/b testing settings you can read Google Analytics reference.

If you need to analyze not the whole incoming traffic, but a separate traffic source, you need to specify the landing pages or their fragments (utm marks), the traffic to which you need to analyze.

If the landing page or its fragment ends with US dollar sign $, those pages will be counted, that are ended with this fragment.

For example, test$ - only those pages are counted, that are ended with test.

If the landing page or its fragment begins with exclamation mark (!), so only those pages will be counted where it is missing the fragment followed after "!"

For example, !test – the pages are counted, where test is missing.

Yes, it is. To do this, add “*” at the end of URL offer, eg.:*
An asterisk will be replaced by a piece of the address after the generated domain.
For example, if the click-through goes to page
which is bound to offer*
then iframe will load

If dynamic parameters prevent you from sending required data to the partner program, you can replace the “*” with “@” and it will send only part of the URL after “?”.
I.e., you direct traffic to{SID}:{ID}
but to analyze traffic on CF you need to add
which will break PP click-throughs counting. In this case, you should create a domain with URL
and direct traffic to{SID}:{ID}?utm_source={SID}
so iframe will load{SID}:{ID}
and there won’t be any problems with either PP click-throughs counting or CF traffic analysis.

Yes, you can also specify all hashes of the users, each one using new line, the website is assigned to in the file using the address http://www.(your domain )/_xfrog_uidh.txt. You can check the user’s hash in the tab “Personal data” in your profile.

”Protection from AdWare” module serves for the interaction of the visitors having the infected browsers with the website. According to the statistics they are more than 5% of all the internet users. These visitors often see all websites running slow, they are covered up with ad blocks and are exposed to cookie staffing (installation of cookie conversions of partner programs) by hackers. The module allows removing the elements of website content corresponding to unresolved resources (which are contained only in visitor’s browser but not on the website itself) and the visitors see your website in the original and normal state.

Step-by-step guide for working with module:

1. Add the website in the module you want to protect

2. Install ScroogeFrog JavaScript code on the website, which you can find in the end of the main page of personal account

3. The status “Wait for forming a white list" in the interface will be substituted for the Last download of the website (current date)

4. Follow the link "Black, white and grey lists" and make sure that all the necessary resources have been added in the list of accepted domains. JavaScript elements similar to domain names will be added in the white list

5. If all the necessary domains are in the white list, press "Website display checking" and enter for 5 minutes the website with activated AdWare-protection. Check the website and make sure that all content and functional operates correctly.

6. Activate the protection from AdWare.

7. The domains that were not originally in the website will appear in the statistics (grey list). Check them and add them in white or black list correspondingly

8. The elements containing the domains from the black list will be deleted from visitor’s browser.

By checking the box you need to enter the element of landing page that is contained in all the click throughs from affiliate programs, for example utm_medium=cpa, or affiliate domain the click throughs to your website come through.

There will be analysed only these click throughs that contain the entered rule.

A tab "CSF" will be added into the module statistics where doubtful click throughs to the website having two different markers - iframe, toolbar and clickunder will appear.

iFrame shows the downloads of the page with partner mark through iframe in the third party website.

Toolbar shows the strange page downloads with the partner mark straightway (less than in 30 seconds) after the click through in the website without it.

ClickUnder characterizes a click through on the website with no downloading of JavaScript code.

This behavior is specific for plugins, which overload the necessary website through partner web link.

Most often a raft of information is accumulated in the tab “search queries” in Google.AdWords account, and it is difficult to drag useful information up out of it. The service of arrangement of search queries allows organizing it in a convenient way dividing it by frequency words elements.

Go to the tab «Keywords»/«Search terms»/«Statistics download button» like you can see it in the picture and save CSV-file to your PC. You need only "Search term" and "Clicks" columns in the file you have downloaded. You can delete the rest of columns.

Copy the values of these columns and paste them into the corresponding field of service interface, enter CAPTCHA and press “See” After the arrangement is made the component elements having one and more clicks for the analyzed period are dropped out.

To get the necessary instructions and code for this task send a message to ticket-system.

To register in ScroogeFrog™ please follow the Registration link and fill in the form.

If the ad is placed in the network combining a certain number of sites, you should specify the identification marks to be able to analyse them separately. The marks can be of two types.

Marks in Referer - identify the site from where a click-through to a landing page of the your site was made. Thus, the exact network platform from where the click-throughs were made from can be determined, and, in case they were interpreted as fraudulent, this certain platform will be blocked only, not the entire network.

Marks in the page address - identify the visited landing page. These marks also include an identifier of advertising network platform from where click-throughs were made, and, in case they were interpreted as fraudulent, this certain platform will be blocked only, not the entire network.

If the platform identifier is transferred as =, eg.: adm_source=11841_31191, then mark value is the same as parameter name, eg.: adm_source. If the platform identifier is transferred as //, eg.: /adm_source/11841_31191, then the mark should contain slashes at both sides, eg.: /adm_source/.


After you’ve corrected the errors that have led to an automatic stop, and initiated codes recheck, you should see that error messages in the system interface disappeared. If this happens, operation will be resumed within 30 minutes.

Your actions:
1) Register in the system
2) In “Traffic Audit” section enter your site and click “Add”.
3) In the interface, you can specify individual tags for the traffic to be analyzed.
4) Install JavaScript and PHP codes available at the bottom of your account to the advertised site
5) Refill the general system balance and transfer that money to “Traffic Audit” module balance
6) As a result you’ll see reports with blacklists of bots that you need to add in the advertising network manually.
7) You get a lower conversion price thanks to blocked bots

Google Analytics system watches for the time spent on the web site like a difference between downloading time of the first and the last page during website visit, and the system does not watch for the activity on this very page. Most often it leads to wrong definition of time, which the user spends on the website. That’s why it’s not worth relying on these data.

The time for full website check depends on the number of your Landing pages for the advertising taking into account UTM marks. One page is checked for about 1 second so as not to load your server.

Yes, ScroogeFrog can only be used to audit those campaigns containing the ads that use the links only to one web site. If you have campaigns having the ads with the links to different web sites – they are not recommended be to audited.

If you use the Traffic Audit tool, it will cost 0.0025€ for analysis of a single host. If you use the Google AdWords Audit tool, it will cost 0.02€ for analysis of a single host.

To find out for what analyzed click-throughs you have been charged you may download a file by following full click-throughs statistics list link.

Promo-codes are put in section «Account->Refill». Promo-code is valid only for one time refill.

The uniqueness of user in paying module is defined on the level of module, but not the whole system. To avoid the double rating use “Landing pages” function of “Traffic audit” module

To apply the call tracking settings from the website A to the website B, you must make the website B as affiliate of the website A. Afterwards the substitutions of the numbers from the list are applied the website B, receive of the data of the forms and the other settings of the website A.

The Affiliates have no more possibility to issue the personal pool of numbers. If it was issued, this pool is transferred to the website A after making it an affiliate and the activation and the rest of personal calltracking settings for the website-affiliate are reset to zero.

Usually the subdomains of the website are made as affiliates. The affiliate can not be a website that already has the affiliates. It is possible to be the affiliate only of the activated website.

Traffic arbitrage is a business activity, which involves buying advertising in one place by CPC (cost per click) model and then directing it to an advertiser page (offer) by CPA (cost per action) model with profiting on the difference.

In this section, affiliates can set up the offer output into an iframe on a secure domain/subdomain that thus allowing them to connect it to Scroogefrog system modules. Without connecting to the system modules secure domain/subdomain by itself doesn’t help preventing click fraud.

P.S. Pay attention to the display of the website in smartphones and "User HTML"

in NS-Server Ihres Domainnamens brauchen Sie einen Eintrag CNAME vorzugeben. Wenn das bei Ihnen nicht aufgeht - wenden Sie sich an Ihrem Registrator der Domainnamen.

It happens when the landing page/site blocks it’s rendering in an iframe. Examples of such sites:,

Adding a link to “For affiliates” module only enables Scroogefrog codes installation for it. To see blocking and auto-ban statistics use system’s analytical modules.

Here you can write a code that will be added into a tag <head>. This may be necessary for adding your styles, javascript code or META-tags into the main iframe window.

For example when having the problem with adaptive display of the page in smartphones, try to add

<meta content="width=device-width, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0" name="viewport">

There are two ScroogeFrog™ codes in your account:
first must be downloaded from account page and installed in your site landing pages;
second code must be copied from account page and pasted in all of your site pages.

Many popular CMS (Joomla, WordPress...) use address substitution modules (for human readable URL). Most often such modules somehow change the value of a PHP's global Array array.

If ScroogeFrog™ PHP script will be plugged in after such module there is a possibility that the page address displayed in the browser address bar will differ from the one being sent by script.

To avoid such problems we recommend plugging our PHP script at the beginning of index.php or other main files of your site.

This is not recommended as they might stop work correctly or our code detection system will not be able to find them and will stop site audit.

This occurs if PHP script was installed incorrectly on landing pages. The most common error is disabled execution of PHP scripts in HTML files. You may recognize it if you see this line in HTML source code of landing pages:
<?php include_once 'scroogefrog_udp_tcp.php'; ?>
Check with your hosters for how to enable execution of PHP in HTML.

No, you can’t. You have to set up dynamic URL parameters support for them.

No. System codes ought not to be installed on pages that are called in iframe of other pages. The codes cannot be installed on comebacker page (but can be on pages with comebacker).

No. Scroogefrog sends all requests using asynchronous JavaScript and broadcast UDP packets.

This means that you have exceeded the limit of requests per unit of time, which is why DoS protection of our site has enabled.

You can install the system codes not on the all pages of website, but only on the pages with dynamic marks of traffic sources, which you want to audit.

POST /server_side_action.php HTTP/1.0
Content-Length: 463
Content-Type: application/x-www-form-urlencoded
User-Agent: Mozilla/5.0 (Windows; U; Windows NT 5.1; ru; rv: Gecko/20110319 Firefox/3.6.16
Accept: text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8
Accept-Charset: windows-1251,utf-8;q=0.7,*;q=0.7
Accept-Language: ru-ru,ru;q=0.8,en-us;q=0.5,en;q=0.3
Accept-Encoding: none
Connection: Close

For the correct operation of Scroogefrog it is necessary for the server script to return the same data like client script. The address of visited page must be identical for both scripts. Server script analyzes the data REQUEST_URI, HTTP_HOST or HTTP_HOST, PATH_INFO and QUERY_STRING, client script analyzes the page address in the address bar.

If you have URL overriding configured and the addresses are different, you can define the new title (REQUEST_URI_CLICKFROG), where correct address will be transmitted. You should add the meaning into array $_SERVER before sending it to our server. $_SERVER['REQUEST_URI_CLICKFROG'] = 'Correct address corresponding to format REQUEST_URI';

In many popular CMS (Joomla, WordPress ...) there are used the spoofing address modules of the page (in other words URLS). Often, these modules change the value of the global array $_SERVER in PHP.

If Scroogefrog PHP script is connected after this module, so the address of the page that is displayed in the address bar of your browser will probably differ from the address that sends the script.

To avoid such problems it is recommended to connect Scroogefrog PHP script in the beginning of index.php or the other main files of your website.

It is also possible that your host does not allow UDP packets transfer. In this case you should try to install TCP version of our script.

Besides it may be possible that the external connections on 80 port are disallowed in your hosting. If it is, you can check with your hosting provider.

JavaScript code is set just like any counter, you need to copy it from our admin panel and paste it anywhere inside body tags (between and ). Server-side script should be downloaded to your server, into the site root, and connected according to the instructions in the script. In your page you add a line like this:

Then save changes and reload the page. Go to that page using any browser and look at its source code. If you can’t see the line in the source code of the page you connected script to, then PHP scripts are executed, and you’ve installed our script correctly. In addition, you can check scripts status in Check Codes tab of your account. If the line is still visible then PHP scripts are not executed. To set up their execution you should contact your hosting company.

Paste Javascript code into the templates/your_current_template_name/index.php file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Paste Javascript code into the templates/your_current_template_name/main.tpl file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Paste Javascript code into the themes/your_current_template_name/page.tpl.php file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Paste Javascript code into the themes/your_current_template_name/templates/page.tpl.php file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Go to the admin panel.
Enter Elements->Templates->current template
In the HTML source code field paste Javascript code right after
Save the template by pressing Save button
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Paste Javascript code after in all header.php files located in subfolders of /bitrix/templates
For example if the folder /bitrix/templates contains the folders .default, folder1, folder2-
paste Javascript code in the files .default/header.php, folder1/header.php, folder2/header.php
Put PHP file in your site root near index.php
In the index.php file add line
include_once $_SERVER["DOCUMENT_ROOT"]."/scroogefrog_udp_tcp.php";
right after <?php or <?

Go to the admin panel.
Enter Elements->Design Editor->Current Template->Edit->Main Markup->Edit HTML
In the HTML source code field paste Javascript code right at the beginning, before any other code.
Save the template by pressing Save button
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Paste Javascript code into the netcat_template/template/your_current_template_name/Header.html file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

Yes, to do that please go to “Personal data/Blocking Settings”.
The minimum number of click-thoughts for calculating site rating must be in range from 5 to 50
The site rating threshold (before the blocking) is the average weighted rating of all UID coming from that site. It can be in range from -4 to -2.5
The user UID rating threshold (before the blocking) can be in range from -50 to -3
It is necessary to take into account click-throughs with empty Referer if a lot of them comes from mobile applications. In other cases this option will make significant inaccuracy due to large overhead form service bots that cause no direct damage to your site

Since on cloud CMS it’s not possible to modify the server side, you can direct traffic through our proxy server that will forward it back to your site by sending appropriate server requests. To do this, you need to direct your traffic to{landing_page_address}
For example, if the address of the landing page is
then you need your traffic to be going to

If you are using “Traffic Audit” module, check the “ is used” option in your domain settings.
Please note that while using our proxy you still need to install Javascript code on all landing pages of the site

Yes, you can ask for these codes in ticket-system.

To do it, click the right mouse button on an empty space in the program on the required page and select "HTML Page" in the drop-down menu. Then select "After the tag" in the popup window and insert JavaScript code into in the text box and copy the connection string from the server script file (you need not change or add anything in it!). You also need to upload the server script file in the hosting into all the folders containing the page which the script is attached with.

Paste Javascript code into the templates/your_current_template_name/header.php file right after
Put PHP file in the site root alongside index.php
In the index.php file add line
include_once 'scroogefrog_udp_tcp.php';
on the line next to <?php

It is necessary to separate the contextual advertising click-throughs from organic traffic. In this case, all the click-throughs on your web pages will be marked with a special gclid tag; make sure your site supports dynamic tags.

Your actions:
1) Register in the Scroogefrog system
2) In “Google.AdWords Audit” enter your current login (password/phone for AdWords) and click “Bind”. System will ask you for authorization permission.
3) Wait for the campaign to import
4) In the interface from the list of current campaigns choose only those you want to connect to the audit
5) Install JavaScript and PHP codes available at the bottom of your account to the advertiser's site
6) Refill the general system balance and transfer that money to “Google.AdWords Audit” balance
7) You get a lower conversion price thanks to blocked bots

To configure the ban on the campaigns and sites level in “Google AdWords Audit” module you need to add UTM user markup for all ads and set utm_source, utm_placement and utm_creative parameters. To do this you must edit the advertisement and add those three tags at the end of the landing page address (“Target URL” parameter) like this:

To protect your Campagnes in Google AdWords system from click fraud you should use audit module.

Yes. For this purpose you need to provide an access, which is not below the standard one to your Google AdWords account on an additional e-mail without two-factor authentication and connect Google AdWords audit through it.

Yes. For this purpose you need to provide an access, which is not below the standard one to your Google AdWords account on an additional and connect Google AdWords audit through it.

Yes, it is possible to connect MCC Google AdWords agents’ accounts.

If you create/edit the advertising in a campaign, which has already connected to Clickfrog, the downloading of the new advertising will be carried out within 24 hours.

To set up the blocking at the level of campaigns and ad sites in “Google AdWords” audit module you need to add UTM mar-up of the user for all the ads and set value for the parameters - utm_source, utm_placement and utm_creative. To do it you need to edit the ad and add three marks utm_source, utm_placement и utm_creative to the address of landing page (parameter “Landing URL”) to in end of the link in the following way: utm_source=google&utm_placement={placement}&utm_creative={creative}, like you can see in the screenshot:

In this case all the click-throughs to the pages of your website will be noted with the special marks utm_source, utm_placement и utm_creative, make sure that your website supports dynamic marks. If the parameters name is different from the above mentioned ones, so the auto blocking of the fraudulent click through sources and the auto blocking of IP addresses at the level of each campaign will not function. But it will function only at the level of the whole account.

For the correct operation of " with auto ban" module, you need to include the user UTM mark for all campaigns of protected account and set the parameter value - mgid_src={widget_id}

By doing so all the click-throughs on the pages of your website will be marked with special mark mgid_src, make sure your website supports the dynamic marks. If the transfer of id platform in the web link is switched off and the parameter value differs from mgid_src, the campaign will be automatically stopped.

The price of session-based call tracking "Call tracking.Scroogefrog" is 20 Euro per month for each connected domain. This amount will be deducted from your ScroogeFrog total balance, when you connect or prolong the service for the domain.

The phone numbers and the redirection from them to the user phone number are paid additionally.

The price for the number depends on the region it belongs to and consists of monthly fee and the cost of connection. The prices are displayed in the menu of phone numbers order.

The cost of redirection depends on the region of the phone number of the user the redirection is made to. It is displayed near the number in the settings of your account.

You can also check the prices on the web page

The payment for the direct phone numbers and for a call redirection is carried out from a separate balance of the module where you need to transfer the money from your total balance.

Balance of Calls module should be filled in not rarely than one time in 3 months, otherwise extra 5 Euro will be written off for the prolongation of this module.

The following conversion types are counted in our system:

Conversions by calls

Conversions on the completed form

1) You need to fill the personal data and download the scanned copies of your passport to buy the phone numbers for your name from the communications provider.

2) If ScroogeFrog codes have not been still installed on the web site, you need to install them. It’s enough to install only JavaScript code for Call tracking module to work. The detailed information about the codes installation you can find here

3) As the result of campaigns activation their domains will be transferred to the table, thereafter you need to make the payment for Call tracking service for these domains.

4) To pay for Call tracking you need to press “Pay” button next to the required domains. The payment for Call tracking module consists of three parts – monthly fee for Call tracking module for a particular domain, the cost for the rent of the substituted phone numbers and the cost for the redirecting to your phone number. The first part is charged from the total balance, the second and the third parts are charged from the balance of Call tracking module.

5) Then refill the balance of Call tracking module for the necessary sum and wait until our colleges confirm the application for the balance refill as well as check the scanned copies of your passport.

6) Then you will be able to select the clause “Visual markup of the phone numbers” under the domain and paste the phone numbers on the web page with the help of this clause for the system to detect the areas where to substitute them.

7) You have two options how to mark up the site and indicate where the phone number should appear: Visual mark-up – it does not require the programming skills; Mark-up of the page template for the phone numbers. It may require the additional skills and time.

8) When selecting “Visual mark-up of phone numbers” your site will be opened where you need to paste the block of text with the mouse (phone number), that will be automatically substituted by the system.

9) Further you can click on the point " Marking of the forms " under domain and select those forms the sending of which is consedered a conversion. If you get all the conversions/sales by a phone call, you can miss this clause.

10) Then you should buy as many phone numbers of the necessary regions as you need. Buying the phone numbers is made by clicking the quantity of phone numbers in the column Numbers and further click “Buy phone number”. The necessary phone numbers quantity is recommended by the system based on the distribution of location of the visitors on the web site at the same time from the ad networks that are analyzed. The calculation of the recommended quantity of phone numbers is made after 24 hours the monthly fee for the module for the domain was payed and ScroogeFrog codes were installed and it is recalculated once a day using the data for the last 24 hours.

11) Fill in the phone number the calls will be forwarded to.

12) In order you had the conversions calculated to the level of key word and the detailed statistics by regions, types of devices and click-throughs sources was seen it is necessary to additionally pass them by marks/macroses in advertising address from ad network. In Google AdWords macroses look like {targetid}, {loc_physical_ms}, {device} and {network}, that is a fragment like utm_term={targetid}&region_id={loc_physical_ms}&device_type={device}&network_type={network} must be contained in landing page address, furthermore the names of the marks should be put in the settings of Calls module in the sections "Personal data" To do the automatic mark-up of the advertising links with correct marks and macroses use the link “Enable pages auto mark-up” in the tab “Settings”

Demo account information:


Password: password

The purchase of the phone numbers in many countries requires the identity authentication using the passport scanned copy. All the phone numbers are registered personally

The phone number mask is the format that is used to substitute the phone number on the website. All the symbols # are substituted for the phone number numerals, the other symbols are not substituted.

The phone numbers should be wrapped in <span class='scroogefrog_number'></span>

It is necessary to add a class 'clickfrog_form' to the forms that are considered the conversion when they are sent.

Select the desired campaigns from the list of the campaigns available (they are automatically added from the connected accounts of ad systems) and press “save”. Thereafter the domains from the selected campaigns appear in the domains list and you will be able to activate the tracking for the required campaigns.

Session length is the time in days and within this time the phone number by the repeated click through on the web site from any other source will be substituted for the user, who visited once the ad through the connected ad campaign or through utm mark-up.

Yes, it is. To deliver the conversion and calls from Scroogefrog.Call tracking to Google Analytics you need to do the following:

1. Put in Universal Analytics tracking code on your website

2. Add Tracking ID for the website in “ScroogeFrog.Call tracking” (Call tracking → Settings → Domains → Additional settings)

You can find the events in Reports → Behavior → Events → Review. The events are sent to Google Analytics within 24 hours. To configure the targets see “Is it possible to deliver the events from ScroogeFrog.Call tracking to Google Analytics?” clause 2.

Mark-up of the forms makes it possible to collect the data of the applications forms sent from the website and connect them with key requests of Google AdWords, from which the visitor, who sent the form, has come. To do the mark-up select the website page contaning the froms and the form on it that must be traced. You can trace any number of the forms for the website.

With the help of the function "visual mark-up of the phone numbers" you can select the phone number on the website that will be subsituted in call-tracking after you select it with mouse cursor. Select the website page where the phone number is placed that should be substituted, select it with mouse cursor and press the appeared button "Substitute". It can be used any numeral of substituted phone numbers for one website.

Upon entering the web site from mobile devices all the phone numbers are highlighted with active links. By clicking these links the end number, but not the number after the substitution is inserted into the visitor`s phone. To prevent from it you need to forcedly convert all the substituted numbers into the link and transmit the number after the substitution in the attribute tel of the link. The user has an opportunity to deactivate this double convertion in the page "Additional settings"

Since only one conversion is counted within the limits of each cut from one person, so in case when several conversions were made by one person they will be counted only like one conversion in the cuts of higher level and like several conversions in the cuts of lower level.

There two options for this: either no free phone numbers, or you have disabled accepting third party cookie in your browser settings.

The quantity of recommended phone numbers is calculated every day at midnight Tallinn time taking into account the data analysis on click-throughs for the last 24 hours from all the connected sources to the module.

Yes, it is. To do it you need to install a synchronous code.
To install it, do the following:

  • Put the file from the following archive into the root of your website.
  • Then put a mark “Synchronous code” in the domain settings in module interface.
  • Within 10 minutes the file clfg_sync_code.txt will appear in your website root.
  • You need to set up the output of this website content in to body of your website below the location of the last phone number on the web page.

Please note that since the service is constantly developing adding new functional, you need to set up the output the content from the file clfg_sync_code.txt, but not to copy its contents. If you simply make the copy, so the phone number substitution may stop working when the next update of service functional will be made.
If you have questions regarding the safety of this type of script connection, please note, that the only function that cf_sync_code_update.php is able to execute is the updating of the file content clfg_sync_code.txt. This file is not executable one and the malicious code cannot be executed with the help of it, if you will connect it to the website by means of file_get_contents function, but not via include.

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